Podcasting Overview
Verkata myPODCASTle connects podcasters and advertisers and inserts ads into podcasts and tracks them; it is the complete solution for advertisers, podcasters and content portals.
- Advertisers can advertise in thousands of audio and video podcasts and create and manage campaigns online.
- Podcasters can earn money podcasting and increase the distribution of podcasts. We automatically post to multiple content portals and enable podcasts on mobile phones.
- Media companies and portals can unlock the revenue potential of their content, monetize through web and mobile podcasting and enjoy our turnkey solution.
Product Architecture
Core Components
- Mobile Streaming Server is different from wired media servers. It is optimized to serve audio and video over wireless networks to mobile devices with low latency and high quality. Media streaming server complies with 3GPP/3GPP2 standards and H.263, H.264 and MPEG-4 codecs. View technical specifications »
- Web 2.0 Portal provides a complete web site or a plug-in module for an existing web site. All services are exposed through Web 2.0 Standards (HTML and AJAX) so that users can search, view and subscribe to media and share it with other users with speed and ease.
- Transcoding Server takes in multiple audio and video formats and transcodes them into the right format and resolution so that it can be streamed according to the 3GPP/3GPP2 standards. View technical specifications »
- Content Capture and Management Modules receive content from Connectors and facilitate content addition, deletion and updates.
Monetization Component
- Ad Insertion Module takes audio and video advertisements in multiple media formats, splices and inserts them into media with smooth transitions.
- Campaign Management Module allows advertisers to create campaigns by specifying target demographics and executes the campaigns by inserting the ads into the relevant media.
- Content Tracking and Reporting Module tracks content downloads and reports on usage metrics by analytics criteria such as content type, time and location.
Community Component
- Interactive Search enables fast and efficient search by user and editor tags and content descriptions.
- Rating and Ranking Modules enable users to rank and rate content and contribute comments.
- Sharing and Messaging Modules enable viral marketing by allowing users to and share with fellow users via email and mobile messaging.
Connectors
- RSS Connector takes in RSS feeds (content and descriptors) from anywhere on the Internet and syndicates them. System automatically updates as RSS feeds get updated.
- Web Services/XML Connector takes in content and descriptors via XML feeds.
- Custom Connectors connect to propreitary content management systems.
