Web 2.0 Applications
Verkata provides the best of breed content management solutions combined with viral community features that drive traffic to your site. We provide the complete solution including strategy, application development and support.
Content Management Methodology
We build, configure and install content management systems, streamline site management and reduce ongoing cost by shrinking the content creation to publishing cycle.
Our world-class scalable content management systems combine functionality and extensibility with ease of management. Our methodology has three major steps:
1. Identifying Strategic Goals
- Content Acquisition.
- How can we best acquire the content? Is it publisher (self), user or partner generated?
- What is the content acquisition cost by channel?
- Monetization.
- How do you plan to monetize content? Advertising, subscriptions, etc.?
- Do you have the necessary tools to manage your monetization goals?
- Management.
- How often is each type of content updated?
- What is the plan for creating, publishing, updating, deleting and managing content?
- Presentation.
- What information do you need to present to your audience by segment?
- Does your content have a consistent voice and tone, no matter where the information comes from?
- Is content consistent both with your brand message and with other content that you deliver to your customers through other media?
2. Application Development
- Technology Platform Choice plays an important role in execution. We help you navigate the maze of technical choices. We help you choose the best Content Management System to meet your strategic goals, future growth plans and performance and scalability metrics.
- Usability encompasses speed and streamlined flow for your audience. We ensure that content is easy to find and consume.
- Content Tracking and Reporting Module tracks content downloads and reports on usage metrics. it tracks analytics criteria such as content type, time and location.
- Interactive Search enables fast and efficient search by user and editor tags and content descriptions.
- Community features allow viral interaction among users, encourage participation and interaction thus driving value-added traffic to your site.
- Rating and Ranking Modules enable users to rank and rate content and contribute comments.
- Sharing and Messaging Modules enable viral marketing by allowing users to and share with fellow users via email and mobile messaging. We enable desktop and mobile content widgets, RSS push, viral video and user generated content sharing.
3. Support
We support our customers through development and production with 100% commitment. We offer full hosting, maintenance and support services.
